feels@home was created by three women who believe movement should feel joyful, accessible, and beautifully crafted, and that when women build together, the result is always bigger than the sum of its parts.

Emma Belcher, a longtime brand and marketing creative, brings the storytelling, design instinct, and strategic vision that shape the feels@home experience. After years spent building brands across Australia, she found herself at Feels Pilates, reconnecting with movement and community.

What began as a personal practice evolved into a creative partnership, and eventually, a platform designed to bring the Feels magic into homes everywhere.

Samantha MacKay and Lauren Willmot, co-founders of Feels Pilates, have spent years cultivating one of the most loved Pilates communities on the Northern Beaches. Together, they’ve grown Feels from a single studio into a multi-location movement culture known for its uplifting classes, inclusive energy, and signature 'Feels vibe'. Their passion for Pilates runs deep, but so does their passion for creating spaces where women feel strong, supported, and seen.

feels@home is the meeting point of their worlds: Emma’s creative direction and brand expertise, paired with Sam and Lauren’s teaching excellence and community-building magic. Three women, three different strengths, one shared belief - that movement should feel good, feel empowering, and feel like home.